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As we navigate through 2024, the question isn't just about whether influencer marketing is still relevant; it's about executing influencer campaigns that offer genuine ROI. A significant area of concern? Coupon code aggregators. Read to find out about the risks of these sites, the implications of Google's latest policy changes, and how Squaredance addresses these concerns.

In the fast-evolving landscape of digital marketing, Influencer Marketing remains a vibrant and effective strategy for DTC brands looking to resonate with modern-day shoppers. As we navigate through 2024, understanding the transition from traditional pay-per-post models to performance-based strategies is crucial to harness the full potential of influencers.

We’re excited to announce that Squaredance has partnered with Chargeflow, a fully automated chargeback management platform, to help Squaredance users easily manage disputes. Like Squaredance, Chargeflow is 100% performance-based: you only pay when they win the chargeback!

As the old saying goes, "knowledge is power", and when it comes to managing and building relationships with your affiliates or partners, having full-scale knowledge of their performance can significantly enhance decision-making abilities. Say hello to Partner Lifecycles - a brand new feature on Squaredance designed to offer precise insights into the performance of every partner.

The first quarter of 2024 welcomes a group of brands across diverse verticals, ranging from household gadgets to health supplements. Read more to see what opportunities await.

Affiliate marketing partnerships thrive on the strength of the relationships between brands and affiliates. A successful affiliate partnership framework leverages strategic alignment, preparedness, and continual evaluation of both parties to foster growth and profitability. This post offers a deep-dive into the fundamental building blocks for crafting successful affiliate marketing partnerships.