This Human Optimization brand built a partner marketing program that generated over $15,000,000 in worldwide revenue.

What you'll learn:
✔️ How they built custom landing pages for their partners
✔️ How they built a content engine
✔️ The impact of product bundling and upselling
✔️ How they expanded into new online channels

Who is Onnit?

Onnit’s mission is to inspire peak performance through a combination of unique products and actionable information.

By combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, Onnit provides customers with supplements, foods, and fitness equipment to help them achieve a new level of well-being they call: TOTAL HUMAN OPTIMIZATION.

Company Size: 100+ employees
North America
supplements & vitamins; nutrition; health & wellness


Learn how Onnit leveraged Squaredance to build a vast network of paid media buyer and publisher partners to increase sales in the United States and globally.

Conversion Rate
Online Sales
Sales Revenue
Online Lift
Outside Traffic
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Average Order Value