Halloween is just around the corner, setting a thrilling tone as we inch closer to the grandeur of Black Friday and Cyber Monday (BFCM). While costumes and candies are the talk of the town, it’s crucial for us to stay one step ahead, gearing up for the biggest shopping extravaganza of the year.
Last week, we armed you with the knowledge to craft compelling creative assets, and this week we’re shifting our focus to the champions of your promotions: Affiliates. The secret weapon to your BFCM GTM.
Affiliate Marketing: The Unsung Hero of BFCM
Affiliate marketing is more than just an additional channel; it's a community of passionate advocates ready to shout your offer from the rooftops. But, like any good relationship, it requires nurturing. That’s where your go-to-market package comes into play.
Create Hype with Your Affiliate Go-To-Market Package
Your go-to-market package is essentially a toolkit: a collection of resources and guidelines that empower your affiliates to promote your offer with zeal and precision. It’s the hype man to get affiliates excited about your campaign, and making their job as easy and as effective as possible, ensuring that when BFCM hits, they are as prepared and as excited as you are.
What to Include in your Success Packages:
Clear Guidelines: Provide a clear roadmap, including key dates, promotional materials, and any specific messaging or branding requirements.
Engaging Assets: Share direct links to the creative assets we talked about last week—ads, landing pages, and more. Give them exactly what they’ll need so there’s no second-guessing.
Unique Selling Points: What makes your product/service unique? Show you understand your audience’s pain points and how you address them.
Performance Data: Did you run a similar BFCM campaign last year? Provide stats like CVR, EPC, and AOV to show your campaign’s potential. Let your affiliates know what kind of success they’ll see by joining your campaign.
Contact Information: Ensure they know who to reach out to if they have questions or need support.
Success Stories: Share past successes or case studies to inspire and educate on what works best.
Make BFCM 2023 Unforgettable
Engaged and well-prepared affiliates can significantly extend the reach of your BFCM campaign, driving traffic and conversions that you might not be able to achieve on your own. Your go-to-market package is the catalyst for this success.
With your offers crafted, your assets created, and your affiliates primed for promotion, you’re setting the stage for an unforgettable BFCM. Download our template now and empower your affiliates to be the champions of your BFCM campaign.