Q1 2024 Affiliate Marketing Channel Performance Report

Are you ready to take your affiliate marketing to new heights? Prepare for the must-read Q1 2024 Affiliate Marketing Channel Performance Report from Squaredance, tailor-made for marketers eager to stay at the forefront of the industry.

Squaredance team

May 23, 2024

Our Q1 2024 Affiliate Marketing Report gives a straightforward look at how the world of paid digital advertising is changing - from the way affiliate channels are working to how consumers are behaving, and what brands and affiliates need to do about it. 

Using detailed data from The Big 5 channels and more, this report aims to give our partners the key information they need to succeed in 2024 and beyond. It points out the opportunities many are missing, warns about trends that could be problems, and highlights where the growth is happening. Think of this report as your guide to navigating the fast-moving affiliate marketing landscape.

Key Findings: 

  • 32 different channels were attributed with generating clicks, down from 36 in Q1 2023.
  • 23 different channels were attributed to generating sales, compared to 22 in Q1 2023.
  • Google is still King, but there’s a lot of room for growth from other search channels.
  • YouTube is the most under-indexed Big 5 channel for active affiliates running traffic at 44, followed by TikTok at 51.
  • There is an evident underutilization of diverse channels, hinting at growth potential that remains untapped by most Brands.
  • The strength of email in driving conversions signals a need for increased emphasis and integration into multi-channel strategies.

A Preview of What’s Inside

Google is over-indexed at 172, followed by Facebook at 146, while TikTok and YouTube are under-indexed at 51 and 44, respectively. 

Conversion rates saw much slighter growth, rising from 1.85% in 2023 to 2.15% in 2024. More impressive is the lack of conversion rate volatility in 2024, as the performance was very consistent week-to-week.

Google leads the pack in sales, taking up 46.8% of the pie. Social and Search are neck and neck as sales-driving channels, accounting for 97% of all sales in Q1.

Stay Tuned for Regular Intel

At Squaredance, we are committed to supporting our community with the freshest insights to ensure you're always ahead of the curve. 

With our regular quarterly reports, you'll have the intel you need to navigate and excel in the cut-throat world of affiliate marketing. Keep your eyes peeled for our in-depth Q2 2024 Report, coming soon.

Download the Q1 2024 Performance Report Now 

The DTC marketing arena is still fiercely competitive, and only marketers who seek innovative strategies will stay afloat. Brands who stick to the status quo and ignore change need to catch up. 

Download the Q1 2024 Performance Report now and equip yourself with powerful, data-driven marketing tactics.

Back to Resources