Articles

Blog Articles

Check out our blog to learn about the latest trends, tactics and opportunities in partnership marketing ad.

Featured

How Your CPA Could Harm Your Sales

Discover why setting a low cost-per-acquisition (i.e. payout) isn't just bad for affiliate marketing campaigns, but could also damage valuable relationships. We explain how to balance CPA with key data and introduce you to a payout calculator to help optimize your strategy.

February 13, 2025

Product updates

🤝 Start partnerships off right with Automated Messaging

Learn how to automate and customize welcome messages for each of your partners with our new feature.

January 12, 2023

Product updates

Increase Campaign Growth by Minimizing Screening Time

What if you could get all the answers you’re looking for from a partner before they even get approved on your campaign? We show you how.

December 15, 2022

Community

Fund Your Affiliate Program On Squaredance With Parker!

Squaredance & Parker have teamed up to offer Squaredance brands interest-free 60-day credit terms, with limits of up to 80% of all online sales!

November 30, 2022

Product updates

Affiliate Marketing Has Never Been This Beautiful

See how we've redesigned our Squaredance affiliate marketing platform to help our users perform better and faster.

November 9, 2022

Content strategy

Experience the Power of Conversion-Focused Landing Pages

Why do you need a landing page for your DTC brand? Here are some helpful tips to consider to help you build a great conversion-focused DTC landing page.

July 11, 2022

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