In the fast-evolving landscape of digital marketing, Influencer Marketing remains a vibrant and effective strategy for DTC brands looking to resonate with modern-day shoppers. As we navigate through 2024, understanding the transition from traditional pay-per-post models to performance-based strategies is crucial to harness the full potential of influencers.

Discover why setting a low cost-per-acquisition (i.e. payout) isn't just bad for affiliate marketing campaigns, but could also damage valuable relationships. We explain how to balance CPA with key data and introduce you to a payout calculator to help optimize your strategy.
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