Grow your brand with high-quality affiliate partnerships
DTC brands can work directly with top media buyers, publishers, and brand ambassadors to create compelling direct-response campaigns that grow sales in every marketing channel.
Scale across 20+ channels and global markets.
You're in Good Company
How we help you succeed
Squaredance is a platform and marketplace that connects DTC brands with talented media buyers, creators, and publishers to drive new sales in every online channel.
All in one tool
We help you launch, manage, and measure campaigns all in one place with Squaredance.
Save time with AI
We save time prospecting partners with our Match Score powered by machine learning.
Large database access
We provide access to our database of 3000+ Partners to discover new partners.
Easy collaboration
We make collaboration easy through a simplified application and approval process.
Scale globally
We help you scale your brand globally with access to experts in key geographies.
Continuous testing
We help you increase sales in new channels, allowing you to test channels inexpensively, and learn what works.
The best part?
We are a pay-as-you-go solution, so you only pay for sales. No monthly fees, contracts, or cancellation fees.
How it works
Sign up and start your journey
It’s free to sign up for Squaredance. There are no setup fees or recurring monthly platform charges. Brands are only charged a 15% fee for any sales made by partners. The 15% fee can be discounted as low as 10% based on weekly revenue thresholds that are achieved.
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- Access to every platform feature
- We manage and pay all partners for you
- Access to unlimited playbooks and tutorials
- Add unlimited partners to your program
- Feature in Squaredance marketplace
- Access to the Squaredance slack community
Does your DTC brand run on Shopify?
You can launch your campaign in under 5 minutes through our new Shopify app integration!
Setup pixels for easy tracking and attribution in seconds.
DTC Brands Succeeding with Squaredance
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Goli
The Apple Cider Vinegar Gummy captured the hearts & wallets of Moms around the world…including Jennifer Lopez.
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Onnit
Onnit built a partner marketing program that generated over $15,000,000 in worldwide revenue.
Maelys
Squaredance took this booty brand to $500k in 6 weeks.
Frequently Asked Questions
Squaredance only charges brands a 15% fee of their partner payout X weekly number of sales. For example, if your payout is $60 and your partners generate 300 sales in any given week, the fee would be calculated as follows:
60 X 300 = $18,000
15% (base fee) of $18,000 = $2,700
* fee discounts are applied when revenue thresholds are achieved, as per this scale:
Base Fee ⮕ Weekly Volume
15.00% ⮕ 0 - $24,999
14.50% ⮕ $25,000 - $49,999
14.00% ⮕ $50,000 - $99,999
13.00% ⮕ $100,000 - $149,999
12.00% ⮕ $150,000 - $199,999
11.00% ⮕ $200,000 +
Squaredance accepts credit card providers like Visa, Mastercard, American Express, Diners club, and JCB.
Nope! We offer a pay-for-sales model. Free to sign up, no contracts.
Nope, none. Seriously!
Squaredance operates on a weekly payment model; this allows us to be attractive to several other categories of affiliates who are not on other platforms. You pay us weekly, and we pay affiliates out on your behalf weekly.
Typically, no. Our fee is charged on top of the partner payout. That said, you can always adjust your partner payout to reflect our fee.
Squaredance was built for small and medium-sized businesses. Our model is flexible, especially for new ecommerce brands starting out. We do not require minimum budgets or spends. You can increase your budgets at whatever pace you wish.
Yes! You can download our free Shopify App to easily connect your store to Squaredance. Once connected, you can build your first campaign in a few minutes.
We have a diverse range of high-quality partners including paid media buyers, publishers, creators, and agencies, some of which are exclusive to our platform.
Absolutely! Set up your first campaign and we'll provide you with a link that brings them to the Squaredance platform and automatically prompts them to apply to your campaign.
We automatically order Partners based on how well they meet your campaign needs, but also provide a Match Score to help you determine which Partners are likely to actually join your campaign. Both of these solutions use intelligent machine learning, based on our historical data.
You can discover new partners manually in our partner library, using a number of filters to help you find the best Partners for your campaign.
Signing up and launching your first campaign only takes a few minutes of your time. If you're a Shopify merchant, it takes even less time when you connect your store via our free Shopify App.
To sign up, all you have to do is answer a few questions so we can personalize your experience based on your preferences, and provide some details about your campaign.
Once you're live you can start recruiting partners and watch your sales grow!
Work with as many partners as you want! There are absolutely no restrictions, which is one of the main benefits of using Squaredance since you only pay for sales generated on our platform.
Our partners are experts in 20+ channels, so you can rely on their versatility to combat market-driven dips and ad platform volatility.
Some of our most popular channels include:
- TikTok
- Bing
- Yahoo!
- DuckDuckGo
- YouTube
- Ecosia
- Snapchat
- Gmail
- AOL
Once you've launched your first campaign, you're eligible to participate in our referral program! If your referral creates an account with us and begins to make sales, you receive a 1% commission per sale for one whole year. Now that's an appealing offer!
